Marfrig will launch this Sunday (12), during the ‘Fantastic’ break, the ‘Barbecue even at Christmas’ campaign. Created by the Z515 agency and produced by the Take4Content agency, the action seeks to unite one of the Brazilian’s passions — barbecue — and the main family celebration of the year.
The gathering of family and friends, after a long period of social isolation caused by the covid-19 pandemic, appears as one of the central elements around the tradition of preparing a good barbecue at home. The campaign also features the company’s ambassadors, singer Michel Teló and Turkish chef Nusret Gökçe, known as Salt Bae.
Bae was even in Brazil a few months ago to record the digital series called “Salt Father”, which is inspired by classic scenes from the trilogy that Bae loves: “The Godfather – “The Godfather“, in English.
“With a lot of flavor and responsibility, we want to show this special reunion, together with the indispensable Christmas barbecue. Every family is unique, and we want to be present in each one of them through what we do best”, said Leonardo Pereira, Marfrig’s marketing director.