There are few celebrities who make as much of an impact on style betting as Shawn Mendes. The 23-year-old Canadian superstar not only likes to experiment with new looks, but also looks to do everything in the most sustainable and innovative way possible.
That’s why Shawn teamed up with Tommy Hilfiger for the iconic brand’s ‘Classics Reborn’ campaign. As the star of the initiative, he is set to use sustainable Tommy Hilfiger pieces on his upcoming ‘Wonder: The World Tour’. In addition to partnering for the campaign, he is set to co-design a capsule collection; we’re talking classics reinvented, with a focus on recycled materials and environmentally conscious innovation, scheduled for launch next year.
As part of the ‘Classics Reborn’ campaign, which launches on May 16, Tommy Hilfiger will donate $1 million to mitigate the environmental impact of Mendes’ tour – a positive move towards a more sustainable future for the music industry. .
The ambition is to make the tour (one of the biggest on the planet, naturally) positive for the climate, which is no easy task. That means reducing CO2 emissions by 50% per show compared to the last performance in 2019. If you’re lucky enough to get a ticket, you’ll see Mendes using bespoke sustainable designs made from vintage fabrics and embellishments. Speaking about the project and Shawn Mendes’ influence, Tommy Hilfiger said:
“Shawn is not just a multi-talented musician – he also represents a new generation of Futuremakers who understand the need for action”
“By joining forces with Shawn to learn, share and innovate, we can build on what we’ve already achieved and take our sustainability journey to the next level. While we recognize that we still have a long way to go, together we can build even more awareness to make a positive and lasting impact.”
That’s why you’ll see Mendes wearing pieces from the 1985 Program line. Over the course of 2022, the collection’s use of organic cotton reduces CO2 by about 48% and avoids 692 tons of emissions (according to Tommy, that’s to 641 one-way flights from London to New York).
Not only that, but a large portion of the $1 million donation will go towards funding regenerative cotton farming, which is an important and lasting part of the designer’s commitment to sustainable fashion.
“I’ve always been inspired by Tommy and the iconic brand she built, and I’m excited to share our journey with my fans,” says Shawn Mendes of the ‘Play it Forward’ collaboration.
“Everyone has a role to play in creating a more sustainable future and I am inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagining can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”
Translated article from the website esquire.com.
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