Launch campaign will feature two manifest videos and social media posts, educational videos and lives
Elsys started the campaign for Elsys TV Livre, a TV service platform that will consolidate all the company’s TV initiatives for the market.
With the motto “Elsys TV Livre: the best of TV, always with you”, the campaign aims to simplify consumers’ understanding of the products and services available in the market and the best format for each audience.
The campaign has as its motto “Elsys TV Livre: the best of TV, always with you” and will feature publications on social networks, educational videos and lives for the dissemination of content.
“Each corner of our country has a customer profile. ELSYS TV Livre demonstrates our purpose of connecting people to transform lives. As the campaign shows, TV is part of Brazilian daily life”, said Danilo Pacagnella, head of marketing at Elsys.
The campaign will feature two manifesto videos, one focused on those who consume information and entertainment content through television and the other on the network of distributors and retailers.