The rapper will appear in a series of commercials running throughout the summer in the US.
Smirnoff has partnered with Ty Dolla $ign and the Billbiard Music Con to promote the brand’s new lemonade collection. The rapper will appear in a series of commercials running throughout the summer.
The first edition of the festival will take place this weekend in Las Vegas and will feature a Smirnoff lounge where guests will be able to experience the new flavor of the drink.
Aiming to expand the presence of the Billboard Music Awards, the free event will feature fan experiences and nightly performances.
“Smirnoff is redefining fun with our new Neon Lemonades variety packs for people who refuse to settle for good and demand great – better yet, bold,” said Lisa Lee, director of FMB at Smirnoff.
