WMcCann is the Brazilian agency with the most finalist works in the Effie Awards Latam, an award that recognizes campaigns with the highest levels of effectiveness delivered to clients.
In total, there are 11 projects created for brands such as Chevrolet, Mastercard, Americanas and Beats (AB InBev), in addition to three cases referring to the contribution to Coca-Cola Alphabet.
The awards ceremony will be held on Tuesday, December 21st, in a virtual format.
One of the cases that dispute recognition is Chevrolet Blood Drive Thru. A Chevrolet truck with five cabins parked at Shopping Eldorado at the start of the Covid-19 pandemic, while the medical equipment and health professionals were provided by Einstein. Driven by geolocated messages, the initiative increased donations by 50%. The volume was 20% larger than before the coronavirus outbreak.
For the second consecutive year at the top of this list, the agency attributes its performance to the use of data, technology and creativity in the search for results.
