Campaign “Don’t Coça Que Worse” warns about the habit of scratching insect bites
FreeBrands, the company that owns brands such as FreeCô, Free Wipes and Kissu, launched a campaign to promote the new product in its portfolio, Free Bite, a post-sting gel.
With the motto “Don’t Scratch That It Worse” and the signature “It passes, the bite passes”, the campaign aims to alert the public about how the habit of scratching an insect bite, in addition to not ending the nuisance, worsens the affected region. .
The campaign relies on media investment and is present in all of the brand’s digital channels, in addition to traditional vehicles and external actions, such as the OOH on the Marginal Pinheiros/Tietê bike lane and in airports across the country.
“Free Bite is an innovative product in our market. With this campaign, the expectation is to expand even more the knowledge of the brand and, mainly, the importance of presenting it as the only product for the solutions it proposes”, concludes Guto Cunha, Marketing Manager at FreeBrands.
