A NBA (National Basketball Association) announced two new capsule collections for the Brazilian market: ‘NBA 75’ and ‘NBA House 2022’. The first celebrates the league’s 75th anniversary and features the diamond-shaped logo, developed especially for the current season. The second marks the return of the ‘NBA House 2022, presented by Budweiser‘, which takes place between June 2 and 19, a themed space that will be set up in the parking lot of Shopping Eldorado, in São Paulo.
Both collections are signed by the artist Netto78. The ‘NBA 75’ collection is now available at the 18 NBA Store units and on the brand’s e-commerce, featuring the diamond in different applications of shirts, hoodies and shorts, which start at R$149.90. The ‘NBA House’ line (with items starting at R$119.90) features several models, including shirts that mention the city of São Paulo and exclusive models for the Finals – including the Larry O’Brien Trophy, which also won a new version for this special season. This collection will be sold exclusively at the event’s NBA Store, which opens its gates to the public on the 2nd – the store will be open between the 2nd and 19th of June at special times.
In 2022, the NBA House returns to being in person after an unprecedented digital version last year – the last edition with an audience was in 2019. It will be 18 days of operation during the Finals period with sessions of Game Night (evening event with live game viewing) and Fan Day (daytime program), at the event that presents fans with shows, activations, exhibitions, talk shows, distribution of gifts, special guests and many experiences. To purchase tickets and more information, visit the event’s exclusive website.
Currently, the Brazil is the NBA’s third-largest international physical retail market with 18 NBA Stores, NBA Store e-commerce and the NBA Store Truck, offering nearly 3,000 items for fans such as team regattas, apparel items, balls, hats, accessories and children’s line, among other licensed and official products of the league.
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