As part of the tribute, the brand also transformed the athlete into a character of an online game, which will present two winners with an exclusive meeting with the surfer.
Ítalo Ferreira, Olympic and world champion, starts to print, starting this week, a limited edition of Red Bull. As part of the tribute, the brand also transformed the athlete into a character of an online game, which will present two winners with an exclusive meeting with the surfer.
With the edition, Ferreira becomes the first of his sport and becomes part of a select group of world and national athletes who have already stamped a commemorative can of the brand. Among Brazilians, only Neymar Jr and Olympic beach volleyball champions Alison Cerutti and Bruno Schmidt received the recognition.
The game celebrates five outstanding beaches in the athlete’s career: Baía Formosa (RN), Peniche (POR), Bells Beach (AUS), Pipeline (USA) and Chiba (JAP). Available for smartphone or computer via the link http://redbull.com.br/italoferreiracontains five stages, each referencing a beach.
The player will have to collect items and go through various obstacles, which interfere with the speed of completing each stage. The most agile in the final ranking will have a meeting with the Olympic champion, in the stage of Saquarema (RJ) of the World Surfing Circuit, of the WSL.
“For me, it’s something very special. I had the dream of being part of this team [de atletas] long time. I’ve always had a lot of energy and proximity to the brand, even winning an aerial event. When it happened, it was when it had to be. I believe the story is being beautiful. So I’m very grateful to live through it all. And it will be cool that the highest ranked in the game will have fun with me. It’s great to share moments with people who like you”, says the athlete.
