MSD Animal Health launched the concept of Petnology, with the arrival of Sure PetCare, a line of technological products for dogs and cats that aims to strengthen the connection between these animals and their owners.
“The word Petnology has everything to do with Sure PetCare, which relates technology to pet care and, therefore, we are generating this concept that has everything to do with the innovation that these products represent for the pet market” , explained Andressa Reis, product marketing manager at MSD Saúde Animal.
The initiative was conceived by CP+B and has several activations with influencers, campaigns on social networks and advertisements.
“It was an interesting way to show even more this connection between tutors and pets through technological products. We want the word Petnology to be remembered by the public”, explained Ricardo Almeida, service director responsible for MSD Saúde Animal at CP+B.
Among the marketing strategy for the launch, MSD Saúde Animal will carry out activations on Instagram, with publiposts with influencers Mada and Bica, Família Surf Dog, Malcom Salsicha, Lola Maria Gata Superior, in addition to investments in ads on the PetLove website.
