Lindt brings an unprecedented launch to Brazil: Hello Vegan. The line that won the award for best vegan chocolate in Germany, in 2021, has only ingredients in its composition. plant-based of vegetable origin, replacing the traditional milk with oat milk, and it arrives here in 100g bars, in the flavors cookie (biscuit) and salted caramel (caramel and fleur de sel).
The brand projects that this launch will represent 15% of sales of Lindt Excellence, Lindt’s best-selling tablet line in Brazil.
“We are a brand that constantly seeks innovation and meet the desires of our consumers. Therefore, we are bringing chocolates specially developed for those who follow a vegetarian or vegan diet to the Brazilian market. The choice of cookie and caramel with fleur de sel flavors aims to please the taste of Brazilians, as we know that both are a great success in the country”, comments Bruno Dal Forno, brand manager at Lindt Brasil.
Another novelty is the packaging produced with paper made from grass. The raw material, based on dry grass, comes from a sustainable farm that is certified for paper production, ideal for food packaging. In addition, Hello Vegan is a product that uses 100% traceable and sustainable cocoa, which is part of theLindt & Sprüngli Farming Programa brand program that is committed to preserving the environment, focusing on quality of life and better working conditions for the people involved in all stages of the chocolate production process.
According to the Brazilian Vegetarian Society, 14% of the population of Brazil declares itself to be vegetarian or vegan. And this type of product is also a trend for consumers who start looking for less industrialized foods that are good for their health.
The Hello Vegan line can be found in e-commerce and in Lindt stores located in the following cities: São Paulo, São Caetano do Sul, Santo André, Ribeirão Preto, São José dos Campos, São Roque, Barueri, Campinas, Santos, Piracicaba, Jundiaí, Belo Horizonte, Uberlândia, Rio de Janeiro, Niterói, Curitiba, Londrina, Brasília, Goiânia, Porto Alegre, Florianópolis, Balneário Camboriú, Salvador, Recife and Fortaleza.
| Sales in stores and e-commerce: Lindt HELLO Vegan Caramel and Salt Flower 100g – R$ 36.90 Lindt HELLO Vegan Cookie 100g – R$ 36,90 |
E-commerce: https://shop.lindt.com.br/
Instagram: https://www.instagram.com/lindt_brasil/
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