Campaign created by Aura by Omnicom will be shown on TV, cinemas and social networks
Air France has released its new brand video, which talks about the company’s ambition to offer customers French elegance.
The video tells the story of an ascent, focusing on a woman wearing a red dress with an infinite train climbing the Eiffel Tower, one of the main symbols of France.
The video ends by revealing the company’s new brand signature, “Elegance is a journey. Air France” and is accompanied by a soundtrack inspired by the song “The windmills of your mind”, by Michel Legrand, performed by French singer Juliette Armanet.
Created by the agency Aura by Omnicom, the video will be shown on TV, cinema and in digital media in five strategic international markets of Air France: United States, Canada, Brazil, Italy and Germany.
In France, the video will be broadcast entirely in digital format and the campaign will also feature clips promoting Paris as a destination.
