The rise of social networks has been as fast as our grip within them. As a result, an extensive list of influencers was created who have the great power to persuade their followers, which quickly made brands start to communicate with this audience, generating the so-called influencer marketing.
However, this conversation needs to be thought out, architected and have a purpose. After all, everything a brand communicates without a goal ends up making it confusing and directionless. Therefore, there are now numerous options for agencies focused on influencer marketing ready to carry out this intermediation between company-influencer-public. Check out some of the most reputable agencies in influencer marketing:
Viral Nation
A Viral Nation is a global influencer marketing company that often achieves top positions in a ranking like this. That’s over 8 million in reach and 670,000 engagements. They have their own network of influencers and advertise support at all stages of the process, from hiring participants to paid boosting. Some of its customers are Disney, Coca-Cola and McDonald’s.
HireInfluence
A HireInfluence has been on the market since 2011 and available in 12 sectors. Its dissemination occurs in various media channels. A successful case of the agency was the selection of a group of influencers to cover an event an ABC title called American Crime, which increased the curiosity of the followers to follow the drama.
Squid
A Squid is a Brazilian reference for influence agencies. She works with community targeting and smart links to increase engagement. Among its clients are Spotify, Pandora, Santander and Edelman. Squid also released a report with Kantar IBOPE Media on influencer marketing in Brazil. check here
Influency.me
Another good national example is the Influency.me. She also offers support from start to finish of the campaign and serves startups, e-commerces, PR and other agencies. Some of their clients are SmartFit, TikTok, Kwai and Centauro.
iFruit
A iFruit has more than 400 cases and accompanies the client from briefing to after-sales. It has been operating since 2012 and has more than 900 content creators on YouTube, Instagram, Facebook and Twitter. Among its customers are Pepsi, Hellmann’s, Allianz, Grow and Colgate. The interesting thing is that iFruit shows the numbers reached by the main campaigns, such as views, posts, contacted influencers, etc.
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The post Influencer marketing: why is it important and which are the best agencies? appeared first on DNAMES.
