Campaign, created by Fbiz, features a song made by the DJ called “Vai no Absurdo”
Samsung invited the DJ and member of #TeamGalaxy, Pedro Sampaio, for the campaign to launch the new smartphones of the Galaxy A line, “Absurmente Galaxy, go!”.
The campaign, created by Fbiz, features a song made by the DJ called “Vai no Absurdo”.
“This campaign highlights the democratization of the latest Galaxy innovations featured in the Galaxy A line, our most popular category, and the social media challenge that accompanies the action will delight and entertain this highly connected and always-ready generation,” he explained. Mario Sousa, senior marketing director of the Mobile Experience area at Samsung Brazil.
The film will be broadcast on open TV, pay TV, cinema and digital channels. The campaign will also have an offline presence, through the agency Cheil Brasil.
On TikTok, the brand has prepared a challenge, launched in conjunction with the campaign and which has influencers from the network.
The challenge works like this: first, you have to show up opening a door and asking “So, what are you doing?” and then you have to appear in a different way, put the campaign music in the background and show something unexpected, like filming a turtle carrying dolls as shown in the campaign video.
