Promoted, Ariane Finavaro will report to Jairo Soares, VP of Media and Engagement
Ariane Finavaro is the new Director General of Media at BETC Havas. The executive, who has been with the agency for 5 years, has been leading the retail team, in front of clients such as TIM, Pão de Açúcar and Assaí, now assumes the new position in the area that is led by Jairo Soares, VP of media and engagement.
Finavaro started his career in media research, moving to media planning after a few years. In addition, she has worked with advertisers such as Unilever, Bayer, J&J, Air France, Tramontina, Grupo PSA and Pepsico.
The executive also works at agencies such as Publicis and JWT.
“Managing the entire team, so that they have a motivating purpose for their growth, in a healthy, diverse, welcoming and high-performance oriented environment, will be the central point of my work”, said Ariane Finavaro.
