The 100% vegetable margarine and only with natural ingredients will integrate the Qualy portfolio. The new product’s differentials are in its ingredients: no artificial preservatives, no lactose, no milk derivatives and no hydrogenated fat. The newQualy Vegarrives on the market in June, initially in São Paulo, capital.
Following the model of other BRF products, as well as other Qualy margarines, Vegê has the eurecycle seal, where for each pot sold, the equivalent of the plastic used is recycled. Qualy is the first margarine brand to offset 100% of packaging in Brazil, in addition to all of them being recyclable and reusable.
“We developed Qualy Vegê based on an attentive look at the needs and desires of our consumers. We are always looking for options that meet all tastes and habits, as well as people who have some kind of dietary restriction. We have one of the most complete margarine portfolios in the country, in addition to butter and cream cheese, a fact that explains our leadership in the segment. With this launch, we bring more inclusion and better meet consumer needs”, explains Aline Alexandrino, Executive Manager of Qualy.
To differentiate itself from the other options on the market, the product will receive shades of green, highlighting the information on the source of Omega 3. The product will be available in 250g packs from June onwards and can be found in the main retail chains, as well as in Mercato Em Casa, BRF’s e-commerce and in the Mercato Sadia units, BRF’s model store, in São Paulo.
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