In order to recognize people’s efforts to achieve their results and support them in this process, BTG Pactual is launching the campaign “BTG recognizes who you are”, which will be broadcast on TV, radio, newspaper, magazine, OOH and in digital media. Created by Business Unit BTG, from Grupo Dreamers, the action, which features the famous track “Don’t Stop Believin’”, by the band Journey, also reinforces the bank’s new signature: “Give a BTG in your life”.
To give voice to some of these trajectories, the bank invited clients, famous or not, to participate in the campaign. Thus, the stories of difficulties and achievements of a notary, a businessman and a speech therapist join the voices of chef Alex Atala, former athlete Daiane dos Santos, pilot Felipe Massa and entrepreneur Marcus Buaiz. In common, they are all BTG customers who have faced challenges in their lives. The motto follows the maxims: “Whoever sees the result, does not see the work”, “Whoever sees the success, does not see the process”, “Whoever sees the medal, does not see the falls”, “Whoever sees the successes, does not see mistakes”, “Who sees the podium, doesn’t see the effort”, “Who sees the victories, doesn’t see the fight” and “Who sees the stage, doesn’t see the backstage”.
With this creative concept, the campaign reinforces the bank’s constant presence alongside its customers, with customized solutions for the needs of each one, at different stages of life.
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