THE Bank of Brazil is not Metaverso, with real-world actions transported to the “Complexo” virtual city, RolePlay server. Who will tell you the news first hand will be the Squad BB, represented by Ana Shisde e Pimpimenta, with presentation of David Tavares, this Monday, the 13th, at 8 pm, during a live on the Twitch do BB.
As a spoiler, it is possible to anticipate the existence of a product aimed at investment intelligence, which is aimed at the generation connected to trends and news and seeking solutions to integrate their lives. In the game, the player will be able to open accounts and receive benefits for their character. Jobs will also be offered, such as an ATM provider, with the responsibility of working with remittances, including driving a strong car, just like in real life. The “Complexo” guides the gamer in the creation of a Banco do Brasil building, based on the existing headquarters in Brasília, and promotes a virtual tour of the historic building that houses the Banco do Brasil Cultural Center Rio de Janeiro (CCBB-RJ) , closely following the exhibition “Ancient Egypt”.
Game Box, BB’s gamer cart, which has been running all over Brazil, will be present on the server, promising to shake up the streets of the community.
On the beaches and outdoors of the virtual city, the player will come across the manager BB DTVM.
“In the creation of strategies we already have this footprint, debuting differentiated funds in the industry such as BB Ações Games, BB Ações US Biotech BDR Level I and BB Ações Agro. Being together with BB in an action aimed at the universe of games adds value to the manager, positioning us as a transforming company that provides unique experiences for this new generation. Furthermore, it is an excellent opportunity for us to work on the concept of education in investment, which is so important to the public and society in general”, says Isaac Marcovistz, executive manager of products, communication and marketing at BB DTVM.
BB DTVM is a Banco do Brasil company, leader in the management of investment funds. The manager’s participation in the game, which includes a surfing school, reinforces the search for innovation for the brand, which currently sponsors Olympic surfing athletes, Tatiana Weston-Webb e Silvana Lima, in addition to the surfer from Ceará Juliana dos Santos.
For Tadeu Figueiró, Executive manager of Banco do Brasil, BB innovates by “inaugurating” its space in the game, which favors the connection between bank and customer:
“This virtual environment that interacts with elements of the real world, expands our eSports platform when dealing with money, investment and simulation of face-to-face situations within virtual reality. It is another step towards building the future of a bicentennial institution, eager for innovations that provide collaborative and immersive experiences.”
The “Complex”
The “Complex” is a RolePlay server created by the Fluxo eSports organization and managed by 3C Gaming. Officially announced in August 2021, the server was born to offer new possibilities for Metaverse lovers, bringing new features to the game and allowing players to have a unique experience. Inside the Complex, users will live a real life, where they will have to feed, work and relate to achieve their goals, always respecting the rules of the server.
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