With the feature, advertisers can engage the community to participate in their campaigns by providing instructions for creators
Tik Tok announced the creation of the “Branded Mission” tool, which aims to allow advertisers to receive organic content from creators, turn videos into ads and improve their results. In addition, it can facilitate the discovery of new influencers.
With the feature, according to the platform, brands can engage the community to participate in their campaigns, by providing instructions for creators; allow influencers to tell the company’s story in other formats, select creative videos and amplify them with advertising; and still have access to a more diverse ecosystem of content, so influencers over 18 and over 1,000 followers can participate in campaigns.
According to Tik Tok, videos that are selected by companies as “ads” will receive boosted traffic and become eligible for cash payments. In each “Branded Mission”, users will also know the earning potential before they go into activation.
The tool is in the testing phase and available to brands in selected markets around the world, including Brazil. Other countries should receive the solution by the end of 2022.
