Brahma created a “creamy” look for the New Year, with a white shirt representing the foam and a yellow bottom, representing the color of the beer.
The action is signed by the Africa agency and is part of the campaign that seeks to take the concept of Brahmosity, the creaminess of Brahma, to different spheres among the public.
“Since the beginning of the year we have been talking about Brahmosidade and all that it represents. And now, the creaminess that only Brahma has comes into the fashion world, with the perfect look for the New Year, bringing all the main aspects of Brahma: the tasty liquid and all the creaminess of the foam. All of this in a creative and fun way, entering into a conversation that is already part of consumers’ lives at this time of year”, said Gustavo Castro, Brahma’s marketing director.
Celebrities such as ex-BBB Sarah Andrade and businesswoman Bianca Andrade appeared wearing the “creamy look” on the first day of the influencer and humorist GKay’s party. Then, who appeared wearing the look was the presenter Sabrina Sato.
The first action of the campaign was “Cabelo Cremoso”, which was adopted by some names in football such as left-back Reinaldo (São Paulo), striker Rossi (Bahia) and striker Cacau (Corinthians), and fans of the sport, like ex-BBB Arthur Picoli.
“Finding unusual ways to communicate is the main challenge of a fragmented market in different types of media, therefore, anticipating future consumer behavior and enhancing these conversations is a constant search for Brahma”, commented Heloisa Pupim, PMO at the Africa agency.
