The initiative will be led by Fernanda Galvão, who will be managing director and will report directly to Guillaume Epstein, COO of the group.
Publicis Groupe Brasil announced the arrival of Publicis Health in the country, a division created to develop health and wellness solutions and already present in other markets where the holding company operates. The initiative will be led by Fernanda Galvão, who will be managing director and will report directly to Guillaume Epstein, COO of the group.
With Publicis Health, the aim, according to the company, is to support clients in transforming their businesses from health and wellness platforms that work together to unite data, content and innovation to empower brands and consumers.
“The group’s purpose of bringing visibility to these themes, which have proved to be so fundamental in recent years, is in line with what I also believe”, says Fernanda, who has been at the forefront of McCann Health’s strategy for the last six years. The objective is to show that these are not just matters for the health industry, but an indispensable discipline for all brands with a purpose”, adds the executive.
According to Epstein, by bringing Publicis Health to Brazil, the group reinforces the concept of “Power of One”, as a way of showing that it brings together the needs of customers in a single group. “Especially after the pandemic, it became evident that brands concerned with positively impacting society and boosting their business also need to be attentive to health and well-being guidelines”, he concluded.