In partnership with BETC Havas, the brand invited influencers to talk about the ways they eat the candy.
Hersheys celebrated the date “I Love Reese’s Day”, celebrated this Wednesday (17), with several actions on social networks.
With the help of influencers, the brand registered the date on Instagram, TikTok and Twitch and had a partnership with The Insiders, which offered product samples and 15% discount coupons on Hershey’s e-commerce.
In Brazil, the action aims to promote experimentation and engage consumers, showing the different ways to taste Reese’s.
In partnership with the agency BETC HAVAS, Reese’s selected a team of content creators on Instagram and TikTok with a focus on generation Z, such as actor João Guilherme, influencer Nathalia Gibson, in addition to English teachers who live in Brazil, Teacher David , Amanda and Aline Pires and the gamer, Gabriel Toledo.
Consumers were also impacted on social media with 15-second videos that will direct them to Hershey’s e-commerce and official brand profiles.
