Over the last few years, the esports market has been positioning itself as one of the main players in the sports world, exceeding expectations and indicating that, by 2024, it tends to raise US$ 1.6 billion in revenue and attract 577 million practitioners and enthusiasts. , according to forecasts by consultancy Alvarez & Marsal.
Thus, it is common to see more and more people interested in this sector, whether they are players, spectators or advertisers. In this sense, many companies have already contributed to the visibility of electronic sports on the world stage. This is the case of Gamers Club, the largest Esports platform in Latin America, which was created from the community for the community and which currently has more than 2 million registered users.
The company, which has provided the best experiences and opportunities for both amateur and professional gamers and advertisers since its creation in 2016, currently operates in the LATAM market with 133 employees and contributes to the insertion of brands in the gaming scene, with 10 major partners. : Itaú, Monster, Razer, Logitech, Universal, Allstar, ExitLag, Neshastore, GGBET and Midnite, in addition to carrying out customized projects for other advertisers.
Now, Gamers Club aims to expand its operations to the US, Mexico and Canada, attracting new consumers and brands that want to enter this market, thus creating an even stronger base in America as a whole. The initiative, which began in late 2021, despite continuing to operate largely in Brazil, already has 10 employees located in North America, who seek to meet the specific needs of the region.
Yuri Uchiyama, Co-founder and CEO of Gamers Club, says:
“From the beginning, when we created Gamers Club in Brazil, we had a lot of support from the local community. Our will has always been to serve as many people as possible. We already operate in countries such as Argentina, Chile, Uruguay and Paraguay and, in recent years, we have received requests to leverage communities in other regions. So we decided to expand to North America as there are many players who understand our purpose and will evolve along with Gamers Club.”
Operating since late 2021 in the US, Gamers Club has already been attracting users and advertisers to Esports in the North American market. As one of its first partners in the new challenge, the platform already has ExitLag as a sponsor of the ExitLag Championship, which lasts for 6 months and which, in addition to already predicting 24 total editions that are happening every Thursday at 20:00h. (Brasilia time), also offers a prize pool of US$9,000. Yuri adds:
“The North of the continent is one of the biggest regions of the games market, so we expect to serve the entire competitive public in the region. I can say that we have always wanted to expand our operations, but only recently have we really felt ready to do so. This partnership is ‘just’ the beginning of the true Gamers Club experience we want to bring to the North American community.”
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