A marca TNT Energy Drink adopted a new visual identity and created flavors in recent months. And now, it brings a novelty that increases the Focus family with a new flavor: the TNT Focus Pink Lemonade, which will be launched at the APAS SHOW 2022, the largest supermarket fair in the country, which takes place from May 16th to 19th, in São Paul. And on May 18, the new TNT Focus Pink Lemonade will have an exclusive party, for guests, at Mansão Fluxo, whose space is dedicated to influencers, located in Arujá, São Paulo.
The new flavor launch campaign was developed by the VMLY&R agency. On social media, Nobru (influencer and recognized Free Fire player), the Fluxo team and the TNT athletes (skater Pamela Rosa, surfer Chloe Calmon, skater Rony Gomes, skater Dora Varella, skater Lucas Chaparral and paraskate Vinicius Sardi), who used the concept of resistance to transform their careers, will be part of the strategy that will present the novelty to the public. They will explore their social and TNT networks, generating curiosity and more information about this flavor.
The novelty of the Focus family also has a film that was built in order to present the product, highlighting the strength of the brand’s attributes in the midst of a scenario with neon lights, within the universe of TNT pillars.
The line of TNT Energy Drink version Focus, in addition to taurine and caffeine, is the first rich in choline in its formula and zero sugar. The substance choline is directly related to brain function, improves memory and learning ability, stimulating focus and concentration.
“TNT Energy Drink’s mission is to give more resistance to its consumers and has an innovative vocation for change. Resistance is in everything we do: it’s in our style, in our ideas, way of living.
We developed TNT Focus Pink Lemonade to be a pioneering flavor in energy drinks in the country, offering another option of choice for our consuming public, and we believe it will have an excellent acceptance for mixing sweet and citrus flavors, such as raspberry and lemon. The color and print on the packaging are very striking, pleasing the young and urban public”, reinforces Naiara Brugneroto, Marketing coordinator for the TNT Energy Drink brand at Grupo Petrópolis.
With the signature of the agency Narita Strategy&Design, the TNT Focus Pink Lemonade brings a colorful and innovative print, with the color pink and the look of a feline highlighted. As a product of the Focus line, this packaging also has the effect of glowing under black light. The tiger’s eye design on the packaging brings this symbolism related to one of the product’s resistance elements, which is the hill.
The brand positioning seeks to portray resistance, rethink patterns, bring the concept of transgressing, experimenting, questioning and giving voice. The new brand identity gained strength, the lines were thickened, seeking to generate prominence at the POS and become a true collection for those who admire art. To explore this powerful territory, we sought to highlight the transformative concept of TNT, through graffiti, representing the brand’s young and urban attitude.
The colors of the variants gained greater proportions, facilitating the identification of flavors and the new typology used was inspired by the traditional lambe lambes pasted on city walls.
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