Country wins 71 awards between gold, silver, bronze and merit; Colombia, with 31, and Argentina, with 14, occupy the subsequent positions
Africa won 8 gold pencils on The One Show, four with Salla 2032, created for House of Lapland, and four with “O Valor da Notícia”, for Folha de S. Paulo, and stood out as the agency with the most golden pencils in the region and third globally, behind Leo Burnett Chicago with 20, McCann Paris with 9.
Considering all the awards, GUT São Paulo is the one that accumulates the most recognitions, 21, with 4 gold pencils, 4 silver, 7 bronze, 6 merits. The highlight was “Hidden Spots”, created for Heinz to show ‘hidden spots’ in Call of Duty and give players time for that ‘food’ break. It took 13 awards, including 4 golds. Africa is right behind, with 18 awards – in addition to the 8 gold, there were 2 silver, 3 bronze and 5 merits.
There were also awarded works AlmapBBDO and Ogilvy, 5 each; David Sao Paulo, 4; Wieden+Kennedy, Wunderman, TracyLocke and Tátil Design, 3; VMLY&R and BETC, 2; and SunsetDDB and FBC Brasil, 1.
Overall, Brazil won 71 awards, far outperforming its peers in the region. Colombia was in second place, with 31, Agentina, 14, Mexico, 13 and Chile, 4, complete the top 5.
Check out the Golden Pencil winners:
- Africa São Paulo “Salla 2032” for House of Lapland in Direct Marketing, Targeted Video – Online
- Africa São Paulo “Salla 2032” for House of Lapland in Direct Marketing, Non-traditional & Guerrilla Marketing
- Africa São Paulo “Salla 2032” for House of Lapland in Integrated, Innovation in Integrated
- Africa São Paulo “Salla 2032” for House of Lapland in Public Relations, Current Event Response
- Africa São Paulo “The Most Valuable News” for Folha de S.Paulo Newspaper in Design, Editorial – Magazines & Newspapers
- Africa São Paulo “The Most Valuable News” for Folha de S.Paulo Newspaper in Design, Craft – Illustration
- Africa São Paulo “The Most Valuable News” for Folha de S.Paulo Newspaper in Print, Craft – Printing & Production
- Africa São Paulo “The Most Valuable News” for Folha de S.Paulo Newspaper in Print, Innovation in Print
- DAVID São Paulo with Sailor Studio Sao Paulo, A9 Audio São Paulo and Teeth Miami “The Impossible Combo” for Burger King in Interactive, Online & Mobile, Brand Partnerships
- GUT São Paulo with HEFTY Sao Paulo, I Hate Flash São Paulo and Mol São Paulo, “Hidden Spots” for Heinz in Experiential & Immersive, Brand Partnerships
- GUT São Paulo with HEFTY Sao Paulo, I Hate Flash São Paulo and Mol São Paulo, “Hidden Spots” for Heinz in Interactive, Online & Mobile, Brand Partnerships
- GUT São Paulo with HEFTY Sao Paulo, I Hate Flash São Paulo and Mol São Paulo, “Hidden Spots” for Heinz in Interactive, Online & Mobile, Online Community – Use of Existing Platform
- Saigon Films São Paulo with GUT São Paulo and NASH Production São Paulo “New Iconic Kisses” for Mercado Livre (Ebazar) in Moving image Craft, Casting
- Ogilvy Brasil São Paulo “Shopping Inside Songs” for Magazine Luiza in Direct marketing, Digital & Online – Ecommerce
- Tactile Design Rio de Janeiro “Rio Carnaval – Logo” for Rio Carnaval in Design, Branding – Logo
