Coca-Cola FEMSA Brasil stood out at APAS SHOW 2022, the largest food and beverage fair in the Americas. The company closed the second day of the event with three trophies from the APAS SHOW BY POPAI Stand Award on May 18th. The award categories, which recognize the best exhibitors, were Best Visual Communication, Best Stand Concept and Best Promotional Action. Coca-Cola has it all!
The decoration and aesthetics of the event were inspired by a futuristic concept, intending to represent the innovative and technological characteristics of the company. They definitely hit the nail on the head, and Coca-Cola Brasil fits within the innovative and revolutionary concept so dear to the public these days. The judging committee took several factors into consideration, such as the stand’s architectural layout, in addition to visual merchandising and visual communication.
The event started on the 16th and will run until the 19th, at Expo Center Norte, in São Paulo. Its last edition took place in the good pre-pandemic times, 3 years ago. This year, in turn, should attract more than 60,000 visitors, according to its organizers.
The Coca-Cola FEMSA Brasil space was a real success, offering several interactive experiences to visitors in addition to the huge booth, which had the right to a second floor and lounge. The Key Account Director of Coca-Cola FEMSA Brasil, Adalberto Luiz Fofan, reveals how gratifying it is to have the work recognized in such an important event. In fact, Coke has it all and delivering a lot of good stuff in many different areas. #Feel the taste
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