Authenticity and freedom, that’s how Jack Daniel’s inspires its consumers to live. From these common values, the collaboration between Tennessee Whiskey and Shibuya Garage, a workshop specializing in vehicle enhancement and customization, emerged.
The partnership resulted in a customization of a Harley Davidson whose project was conceived by Teydi Deguchi, founding partner of the workshop. The style adopted in the customization of the bike perfectly matches Jack’s authentic positioning, bringing exclusivity to a design made especially for the brand.
Jack Daniel’s invites people to experience the feeling of living more freely and boldly, making life worth living, a legacy reinforced by the global “Make it Count” campaign.
Like Jack Daniel’s, Shibuya encourages its members to have an independent spirit and unique experiences. The result was presented exclusively to customers, partners and friends of the two brands in a closed event that took place last Friday. The motorcycle will now be displayed in Jack Daniel’s new space in the Duty Free store, inside Guarulhos Airport in terminal 3.
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Jack Daniel’s apresenta Harley Davidson personalizada appeared first on ADNEWS.
