The initiatives involve the participation of in-house professionals, special guests, knowledge challenges, among other content
The UEFA Champions League season is in its final stages with the grand finale at the Stade de France in Paris between Liverpool and Real Madrid on 28 May. And the transmission of TNT Sports on the TNT channel and HBO Max, which holds the rights to show on pay TV, should receive a series of activations from partner brands such as Claro, Heineken, Lenovo, Mercado Bitcoin, Nissan and Sportsbet.io.
The actions involve the participation of in-house professionals, special guests, knowledge challenges, among other content. “Whether in linear, streaming or digital platforms, we design each action with the brands strengths in mind, but also considering the fit of the presenters who help to bring spontaneity and knowledge to the audience in an organic and positive way”, says Larissa Machado, director of content partnerships from Warner Bros. Discovery.
Know the actions that are being developed:
clear
The “Desafio Casa Brilha Claro” puts the family of commentator Formiga, from TNT Sports, in a competition with the family of former striker Nilmar, who participated in the Champions League for Lyon. The challenges are to answer presenter Otávio Neto’s questions as quickly as possible, in an analogy with the operator’s internet speed.
Heineken
Presenter Taynah Espinoza and correspondent Tati Mantovani will share their trajectories in the sports environment and the impacts on their lives. Plus, activate Fresher Football, a statistics platform curated by Heineken where Champions League rankings and statistics are updated regardless of gender.
Lenovo
TNT Sports correspondent Isabela Pagliari will tell how the final is transforming the city of Paris and show how Lenovo’s Tab P11 Plus tablet contributes to news coverage.
Bitcoin Market
Commentator Vitor Sérgio commands a special on finals experts, with the participation of Bitcoin Market crypto expert Fabricio Tota and former player Sávio, three-time champion with Real Madrid.
Nissan
Presenter Luis Felipe Freitas gives ex-player Zé Roberto a lift in a Nissan Kicks. The conversation wants to transport audience and followers on social networks to the defining moments of each one’s career and present some of the model’s features.
Sportsbet.io
TNT Sports partner since April in the gameshow “Jogada Certa”, the sports betting platform will have a special quiz about the tournament in the Champions League final, with the participation of Pedro Certezas, Luis Felipe Freitas and Octávio Neto.
