Coca-Cola FEMSA Brasil, the largest bottler of Coca-Cola products in the world in terms of sales volume, starts distributing Eisenbahn Pilsen Unfiltered in the South, Southeast and in the states of Mato Grosso do Sul and Goiás.
Considered an even more artisanal version for the Pilsen style, the new label arrives on the shelves in 350 ml can and long neck formats. Eisenbahn Unfiltered is an unfiltered Pilsen and, therefore, is able to retain the flavors and aromas characteristic of a craft beer, without losing its freshness, resulting in a unique flavor for brewers.
To ensure the flavor experience, the components of Eisenbahn Pilsen Unfiltered need to be mixed before drinking. Therefore, the packaging was created with the arts inverted, so that, in an intuitive and fun way, the importance of the ritual is highlighted.
Celebrating its 20 years of history, Eisenbahn Pilsen Unfiltered is one of the great launches since the brand’s founding, in Blumenau, Santa Catarina. According to Karina Pugliesi, marketing manager at Eisenbahn:
“It’s been twenty years building the craft market. And now the time has come for Eisenbahn to continue its efforts to democratize the segment. With the arrival of Eisenbahn Pilsen Unfiltered, we will literally turn the beer market concept upside down in terms of unique taste, special freshness and artisanal quality.”
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