One of the main names in current journalism and the internet, Mari is also one of the partners at the Albuquerque agency.
On the personal side, Mari Palma is a quiet person who loves to stay at home, watching movies and series – ‘Friends’ is one of her favorites. On the professional side, this journalist and content producer is different, with ‘blood in her eyes’, as she says. “I’m demanding, fast-paced and fearless,” she says.
Mari debuted on television in 2015, presenting ‘G1 em 1 Minuto’, on Globo, her first home. Afterwards, she went through ‘Fantástico’, in the ‘Fant360’ section, before being hired by CNN Brasil. At the same time, the journalist is one of the partners at AlbuCom, a 360 communication and content production agency. The company, launched at the end of last year, is part of AlbuContent, an audiovisual production company, which together consolidate Albuquerque, a hub for the production of content and communication solutions.
“Albu has grown a lot and very fast and this is the result of our synergy and delivery. Today we serve many large companies, take courses, consulting and lectures and even absorbed the management of our own careers as content creators”, says Mari.
Challenge
When I was called to do the G1 in 1 minute, I dealt with it as yet another new challenge, without thinking about the consequences it could have. And then in one day, I was known to my group of 5 friends and the next day, from all over Brazil. It’s a lot to take in very quickly. Luckily, I had an extremely positive reception, which surprised me a lot. And it’s been that way ever since. I don’t even see it as harassment, but as recognition of my work, you know? Almost everyone who stops to talk to me on the street has an extremely caring and special message and that helps me keep going. Of course, there is the complicated side of this exposure, which is when our privacy is invaded and we think that our life is public for everyone to have an opinion on, but today I deal with it better.
Albuquerque Content
the Felipe [Siani] He’s a very restless and creative guy. He founded Albuquerque initially as a content producer a long time ago and I was always right there watching. Over time, I got more and more involved and it was natural for me to get into the business. And then we joined forces with our other partners to transform the company into a great communication hub, which was Phelipe’s dream back then. Since then, Albu has grown a lot and very fast and this is the result of our synergy and delivery. Today, we serve many large companies, take courses, consult and lecture and even absorbed the management of our own careers as content creators. In other words, everything is at home, in one place, with a team that is tuned in and extremely passionate about the same thing, which is communication.
brands
I find it amazing when giant brands come to me saying they admire my work and want to associate their name with mine. This has been happening more and more and I think it’s great, because I can create and experience alongside companies that I admire and that respect who I am. So today I do advertising campaigns, communication consulting, lectures, events and a lot of other things for different brands. It’s a part of my job that I love to do.
Advertising
The first big campaign I did when I left the field of journalism, and migrated to entertainment, was in 2019 with Starbucks. At the time they were releasing the “Starbucks at home” capsules and they invited me to be a part of it. So I presented events, recorded actions for TV, created content to put on my social networks… it was a huge job and I made a point of getting involved from start to finish. The result was great and I remember it with great affection.
Partnership values
The main thing is to know if I agree with the company’s values and what it sells. I don’t give up on that because I always need to respect who I am and what I believe. I’ve even turned down jobs because I don’t identify with the company – and I know it’s a privilege to be able to do that. So today, before closing anything, our team does a giant survey for us to sit down and evaluate if it makes sense for me to do that publicity.
career management
Today, our own company, Albuquerque, builds this bridge. We have a commercial team that takes care of our commercial actions and a team that manages our career. Brands look for us in a very organic way, which is really cool because it means recognition of our work. And then they get in touch, our team consults with us, negotiates and then the campaign is closed.
Participation in projects
Yes!!! You can’t ask a restless and creative person not to participate in the creation of a project (laughs). It’s what I love to do most! So I like to sit down, look at the briefing, understand the story that the brand wants to tell and turn that into interesting content for the public, for the brand and that has a relationship with me. Finding that balance between selling the brand and respecting the creator’s identity isn’t always easy, but I LOVE the challenge! I love it so much that I’ve already scripted campaigns for other creators within our company. It’s actually my favorite part of the job.
Campaign I would like to do
I’m passionate about tennis and I haven’t done any big tennis campaigns yet, can you believe it? It’s very curious because people connect this with me a lot. Every day I get messages from people who started wearing sneakers for work because they see me wearing them, who understood that wearing sneakers doesn’t mean a lack of credibility… in short, there are really a lot of messages. I haven’t done a big hair campaign yet and it’s also a feature of mine that draws a lot of attention from the people who follow me. They always ask me for tips and ask what I put on my hair, it’s amazing!
Works you liked the most
As I get involved a lot in creating these works, they all end up being very special to me. Especially those who respect who I am and give me freedom to create. To name one: I was recently called to be a Marvel ambassador and that was a gift to me. I’ve always been passionate about the brand, they saw this passion and understood that I could be their face in Brazil. Since then, we’ve been doing some really cool work that I’m very proud of.
Mari Palma brand
I think today I sell authenticity. And I never imagined this would happen, but it’s how people see my trajectory. 99% of the messages I receive are from people saying that they inspired me to be who they are and I am very happy to know that this is the kind of influence I exert. The Mari Palma brand respects everyone’s identity, encourages people to be free to be who they are and fights for space so that everyone can have a voice, regardless of race, gender, religion, sexual orientation, the way they dress, if you have a tattoo or piercing, etc. It is the differences that strengthen the brand.
