Red Bull, Budweiser and O Boticário are some of the advertisers that will take part in the festival, which starts this Saturday (21), in the capital of Paraná.
The Coolritiba Festival takes place this Saturday (21), at Parque das Pedreiras, in the capital of Paraná. In addition to 25 musical attractions and 3 stages, the event has activations and sponsorship from important brands.
Red Bull, for example, invested in a 150 meter long zip line passing in front of the Cool Stage, one of the 3 stages of the event. With a speed of 35 km/h and ABS brakes, participants will have an overview of the stage at 40 meters high.
Pepsi Black will provide a Skyfall experience: a large swing 12 meters high from the ground, with 4 meters of free fall, in addition to the unique view to the Cool Stage.
“The return of Coolritiba represents a very special moment for all of us, a great opportunity to connect Pepsi with our target audience and, thinking about showing the entire universe of the brand to the consumer, we will highlight all the boldness, effervescence and intensity of Pepsi Black, with a drink that conquers even the most demanding palates, and with actions that translate the #TomaEssa positioning, the brand’s attitudinal platform”, comments Diego Bastian, Pepsi marketing manager.
Debuting as a sponsor of the Coolritiba Festival, O Boticário will offer those present at the event a decompression space, providing the public with an exclusive experience. The brand will also launch Botik Acid Glycolic, a night face mask, for those who buy in its stores and present the event ticket.
“The festival brings banners that connect with the brand’s DNA of getting involved and getting closer to our consumers, which is the perfect opportunity to reinforce this value. It is even more special for being an event in Paraná, the state where we were born”, says Jacqueline Tobaru, regional marketing director at Boticário.
Budweiser, the event’s official beer, brings the Bud Stage with unprecedented attractions and the presence of artists who are featured on the national scene.
“In this long-awaited return of Coolritiba, Bud brings music back to the stage and, in this way, continues with the usual objective, which is to be next to great events and music artists. We want, together with the public, to make this edition unforgettable!”, says Giuliana Tosi, regional manager of sponsorships and experience marketing at Ambev.
