TracyLocke, Heads and Ref+ were some of the agencies that had professionals moving this week
The week that ends this Friday (20) has been busy with agencies, advertisers and production companies, whether with hiring or promotion, as was the case with BETC Havas: Ariane Finavaro was announced as the new general director of media.
For five years at the agency, she had been leading the retail team, leading clients such as TIM, Pão de Açúcar and Assaí. Now, she assumes the new position in the area that is led by Jairo Soares, VP of Media and Engagement.
Finavaro started his career in media research, moving to media planning after a few years. In addition, she has worked with advertisers such as Unilever, Bayer, J&J, Air France, Tramontina, Grupo PSA and Pepsico, and with agencies such as Publicis JWT.
Druid introduced Maria Carolina Mergener to the market, who arrived to work in the commercial planning area. According to the agency, the executive’s work will be focused on the planning and pre-sales front, in addition to the development of strategies and new products to connect brands with the Games and e-Sports universe.
The professional has a degree in social communication with an emphasis on marketing from ESPM, and has worked at Webedia Brasil, and has worked with clients such as Ubisoft, Sony Pictures, L’Oréal, P&G, Estácio and Oi.
Bullet hired Daniel Machado as creative director, who will be part of the team led by Aline Noya, the company’s CCO. The professional accumulates tickets for TracyLocke, McCann Health, Ogilvy Healthworld and Euro Life (currently Havas Life).
Reckitt
Owner of brands such as Luftal, Sustagen, Jontex, Veja, Vanish, Reckitt announced Fernando Lopes as the new marketing director of the health and nutrition division. The professional has been with the company for over a year and was the director of innovation for over-the-counter medicines for Latin America.
Tastemade
Tastemade hired Sheila Vicente to be the new advertising manager for connected TVs in Brazil and Latin America. She will be responsible for exploring the monetization possibilities on Avod platforms, contributing to the positioning of Tastemade’s channel on Connected TVs through increased advertising investment.
Hired at the end of April, Sheila has a degree in Advertising and a postgraduate degree in Public Relations. With 18 years of experience in the commercial area, the advertising company has worked for companies such as Paramount / Pluto TV, ROIx and US Media Consulting.
TracyLocke
The agency expanded its team with the arrival of seven professionals. Three creative directors reinforce the agency at this time: Sharon Menasce, Luiz Henrique Aguiar and Pedro Paoliello.
Art director Paola Dalla Valle, planning manager Fabiana Xavier de Brito, account executive Leisa Mendonça and planning Karine Dantas also arrive to reinforce the team.
Heads
Ivan Rysovas arrived at Heads to be head of media and channels. Publicist with stints at Publicis, DPZ and PA Publicidade, the executive recently served as media director at Grupo Pão de Açúcar. “We will innovate with a technical approach and application of measurement KPIs, but without losing the creative essence. The real concern with the development of our customers’ business is the proposal I believe in and, also, the purpose of the group”, explains the new hire.
malt club
Anelise Ravaglio Age is the new head of marketing at Clube do Malte, a company that now also has Aldebaran Campos as head of performance. The professional will be responsible for the entire coordination of the area, including performance and content. Before the Club, Ane was in MadeiraMadeira.
Campos has more than 10 years in digital marketing and has worked for companies such as Athena Saúde and Onodera. He was hired after consulting for the company for 6 months and will report directly to the executive.
NR7
Rafael Sena is the new occupant of the innovation and content head chair at NR7. He will be responsible for strategic and tactical planning, implementation of digital and content best practices, as well as contributing to the formatting of new products and team management. He will work with Daniela Miranda, director of innovation and strategy at NR7.
REF+
In order to accompany the expansion process, Ref+ hired eight professionals: André Escalhão Atassio (senior writer), Delton dos Reis de Souza (planning manager), Felipe Ajala Xavier (senior art director), Giulliana dos Santos Lima (executive of senior accounts), Guilherme Gomes Glir (senior writer), Livia Santos Soares da Silva (media manager), Jessica de Lima Madeira (project coordinator) and Thais Freitas da Silva (project manager).
“The entry of new employees in these first months of 2022 is gratifying and very relevant for the agency. We are in a very positive phase for the entire REF Group and naturally we want to have the best professionals by our side”, said Ricardo Calfat, partner and COO of Ref+.
Mapa360
Mapa360 announced the entry of Rafael Paes Leme into its corporate board. Leme, who has been with the agency for five years, was the advertising director. The executive’s entry into society, according to the agency, reinforces the importance of the advertising area.
Maria Priscila Alves Nabozni remains at the helm of the company, as CEO. “MAPA has been my home for the last few years and I am very proud that, from now on, I will also be a partner to help even more in the growth of the agency”, said Leme.
KPMG
KPMG announces the hiring of Bruno Xavier to act as a partner in the business and strategy consulting area, focused on transaction support, financial due diligence and value creation. With over 27 years of experience in large institutions, the executive specializes in mergers and acquisitions.
Fantastic Movies
The production company Fantástica Filmes hired stage director Christiano Metri, who worked with agencies such as W/McCann, Ogilvy, Almap, Africa, VMLY&R, BBDO Chicago, Lowe London, BBDO Mexico, among others.
Compass
The production company Compasso announced the arrival of Douglas Miquelof as director of business and innovation. The executive’s mission will be to reinforce the growth strategy, combined with the expansion plan and investments in new business fronts and services to the communication market.
