The Babushka digital content agency announced the expansion of its operations with the creation of the Babushka Narrativas division, specializing in audiovisual production. The new corporate signature aims to consolidate the independence of the area, which, according to the company, already accounts for 15% of the group’s revenues.
Under the leadership of Leo Mereu, partner and creative leader of the holding, Babushka Narrativas has a team of ten professionals, including screenwriters, art directors, editors, motion designers and project managers, in addition to mobile teams, formed as needed of each production.
“The pandemic came to show us, among many other aspects, how fallible the futurology exercises are. But, in our case, we were positively surprised, so much so that we estimate a growth between 40% and 70% for the area in 2022”, says the executive.
Babushka Narrativas was born with a portfolio of clients such as Nestlé, Globo, Raízen and Unimed Brasil. And it was even for Unimed that the company’s new division signed the film ‘Arms open to the new’, which will be aired from this Tuesday (14), on the brand’s channel.