The Bradesco Seguros Group campaign was developed by AlmapBBDO and marks the presenter’s first advertisement
The current presenter of Big Brother Brasil made his debut as a poster boy in the fourth edition of the Bradesco Seguros Group’s “Quinzena do Seguro” campaign.
The advertising piece, developed by AlmapBBDO, encourages the population to think about how insurance allows people and companies to plan with confidence to make dreams and projects come true.
The initiative consists of a series of videos that will highlight offers in the Health, Dental, Residential, Auto, Capitalization, Pension and Life segments.
“Our mission is to motivate the debate among Brazilian families about the importance of insurance in all phases and situations, in addition to encouraging them to take advantage of the special conditions of this period so as not to postpone this decision making”, said Alexandre Nogueira, Marketing Director of the Insurance Group.
The premiere of the first commercial will take place this Sunday (22), during the break of ‘Fantástico’ and will feature communications for social networks, print, radio spots, open and subscription channels, in addition to OOH.
In addition to this campaign, Tadeu Schmit participated in a video by Grupo Bradesco Seguros made to thank professionals who work in the insurance industry. The video was released on Insurance Day, celebrated on May 14.
