After having the songs “Beautiful” (Christina Aguilera), “Hero” (Mariah Carey) and “Heal the World” (Michael Jackson) wrapping up their latest Christmas campaigns, Bradesco chose “Halo” (Beyoncé) as the soundtrack this year. year.
But this is not the only novelty in the film that has the motto “In 2022, share your shine” and premiered on Saturday (11).
This time, the bank opted for a live action, with characters from the firefly saga that have marked the action of the last three years, and uses CGI (computer-generated imagery) technology.
The material created by Publicis Brasil and produced by Iconoclast is an adaptation of the original animation work conceived and directed by Paulo Garcia, from Zombie Studio.
The film addresses human connections and reconnections at a time when people spend a lot of time immersed in the screens of cell phones, video games and TVs, individually and almost indifferent to what happens in their surroundings.
The campaign features Luiza, a character who has been present in previous years, as the protagonist. She now assumes the role of “firefly enchanter”, with the magical power to rescue the inner glow of each one. The firefly Lúcio continues in its original design with a special guest appearance.
According to Márcio Parizotto, Bradesco’s marketing director, the challenge was to bring something new and surprising, after the success achieved with the trilogy, and at the same time preserve a universal message connected to the brand’s purpose, promoting inclusion and diversity, valuing the Brazilianness and the fulfillment of people. “This is a production with real people, who represent the lives of thousands of Brazilians. In addition to this humanization, we value these postcards that represent the beauty and diversity of Brazil. All of this brings a very current context, packaged in an optimistic but responsible tone”, he says.
Agency: Publicis Brasil
Title: The Enchantress of Fireflies
CCO: Domenico Massareto
Executive Creative Directors: Dani Ribeiro and Fabio Astolpho
Creative Director: Jairo Anderson
Associate Creative Directors: Pedro Maneschy, Luciana Lima and Dago Lenhart
Editor: Pedro Maneschy, Lucas Nascimento and Giovanna Castro
Art Direction: Gustavo Guives Leal, Rafael Barbosa and Carolina Uliana
Performance: Tatiana Chiari, Marcelo Trivilato, Marcella Spada, Tahnee Riente, Nara Zanoni
Planning: Gustavo Leite, Rodrigo Magalhães and Giulia Joau
Media: Mauricio Almeida, Fabiana Rodrigues, Ester Ribeiro, Lais Dalcin, Juliana Jardim, Marianna Garcia, Raquel Tavernari, Carla Barros, Francine Silva, Priscila Santos,
Camila Bitencourt, Tatiane Santos, Maria Luiza Veneziano, Carla Masetto, Julia Vivano
RTVC: Renata Sayão, Charles Nobili
Content: Claudia Cecilia, Aline Botelho, Julia Miranda, Henrique Dantas and Icaro Linconl
Projects and Technology: Márcio Bueno, Renata Carvalho, Fernanda Kochi and Karine Luchtemberg
Client Approval: Márcio Parizotto, Daniela Ugayama and Marcelo Salgado
Directed by: Ian Russell
Director of Photography: Pepe Mendes
Executive Producer: Francesco Civita, Pity Lieutaud, Alonso Sperb and Mariela Costa
Assistant Director: Iuri Santos, Carol Fernandes and Bella Magalhães
Production Coordination: André Bauer
Production coordination assistant: Carol Latorre, Carolina Loureiro and Vinicius Gaspar
Controllership: Fabiana Baptista, Lucas Pereira, Beatriz Soares, Everson Martins and Rafael Neder
Production Director: Rodrigo Moreira, Julia Motta and Giba
Art Director: Martino Piccinini
Costumes: Allan Fernandes
Make up and Characterization: Patrícia Martinelli, Carlos Rosa, Tatiana Chaves and Gessica Santos
Casting: Claudia Secaf, Mei and Lou Fernandes
Location Production: Lizandra Gabrich, Patrícia Salim, Bruna Fuentes, Luiza Geoffroy, Wilton Costa and Francisco Santos
Post-production coordination: Tutu Mesquita, Priscilla Paduano and Fabiana Galdino
Coordination assistant: Leticia Harumi
Finisher: Thiago Marra
Editor: Roberta Bonoldi
Assembly Assistant: Samuel Chuengue
Color Grading: Marla
LIBRAS and Audio Description: See With Words
Sound Production: Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Attendance: Fernanda Costa, Renata Schincariol and Claudio Leal
Musical Production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty.
Interpreter: Amanda Maria
Submission: Carla Cornea, Ian Sierra, Renan Marques, Vithor Moraes, Enrique Fonn, Arthur Dossa, Pedro Macedo
Production coordination: Giu Tavares, Ligia Barros, Victor Nogueira
Production assistant: Renan Marques
Speaker: Alice Pietra Oliveira Silva