The campaign created by Made debuted at the Fantástico break and has an online and offline media plan
Prudential do Brasil launched a campaign that lists the reasons for people to take out life insurance during the Fantástico break, last Sunday (22).
With the concept created by Made, “Life is full of reasons to take out life insurance. And Prudential specializes in all of them”, the film presents different moments in people’s lives to talk about the importance of protecting those you love or yourself.
“In our new film, we want to awaken people to the importance of being protected through five everyday stories that will make everyone identify with at least one of the moments in life”, explained the Vice President of Marketing and Digital at Prudential do Brasil, Carlos Cortez.
On open TV, the campaign will be present in the breaks of the main TV Globo programs, in F1 and in the NBA finals on Band. As for closed TV, the sponsorship of Estúdio I, Globo News is planned, as well as channels with expressive coverage such as: ESPN, Fox Sports, Universal and Multishow.
The campaign also includes a media plan with inserts in magazines and newspapers, in addition to various actions in digital media that will take place over the next few months.
