The pieces and strategies for TV were created by MRM and Media Monks was responsible for the production of the digital pieces
Allegra launched its new national campaign to promote the Allegra Adults line, called “Viva no seu Melhor”.
With the motto “Allegra dominates allergy symptoms before they dominate you”, the action aims to increase the visibility of the drug, highlighting the benefits of the brand.
The video will be broadcast on TV nationally, with regional primetime. The digital will be national and there will be a partnership with content creators.
“Allegra is already a consolidated brand in the antiallergic segment and now invites Brazilians to live at their best, fighting allergy symptoms without making you sleepy and acting for 24 hours. To this end, we continue to invest in brand actions and communication on TV and social networks, creating a genuine approach to the public each time,” said Eduardo Magalhães, Leader of the Allergy Category for Consumer Healthcare at Sanofi.
The campaign was developed from the collaboration of several agencies. MRM created the pieces and strategy for TV, while Media Monks was responsible for the production of digital pieces. The partnership with content creators is carried out by BR Media.
