The 2022 editions of the MasterChef will have a new sponsor: the brand of high quality and technological domestic utensils, Royal Prestige, of the American multinational Hy Cite. This will be the brand’s first sponsorship in Brazil and reinforces the expansion of the company’s operations in the national territory. For the action, the company invested around R＄4 million.
Cinthia Oliveira, Senior Marketing Manager for the Royal Prestige brand, says:
“Our mission is to maximize the ability of people in the kitchen with innovative lines and there is no better place to show the universe of possibilities that our utensils can offer than at MasterChef Brasil.”
Among the products that will be present on Tuesday nights are a set of pots and pans with a surgical steel layer, which does not negatively affect the taste of food, in addition to the Easy Release line, which has a non-stick coating and is metal-free. heavy and nickel. All the knives, bowls and several other accessories that appear in the national portfolio of more than 90 items of the brand, can also be used by the competitors.
Operating for over 60 years in eight other countries with a focus on the Latin audience, Royal Prestige has already sponsored the program’s editions in Mexico, Colombia and the Dominican Republic and sees the opportunity to work on its relationship with Brazilians. “We are focused on bringing all our history, opportunities and innovative products to the country“, says Cynthia.
The company, which is growing in the direct selling sector, was considered in 2020 the 35th in the list of the largest in the sector, according to the American magazine “Direct Selling News”. Between 2011 and 2021, the company’s global sales jumped from 133 to 423 million dollars, in the seven countries of the continent where it is installed. “In all locations we follow the same parameters regarding the business plan. Our operation in South America as a whole, in 2021, grew by 62%. We believe that initiatives like this sponsorship should further boost the rise of Royal Prestige in the region”, says the executive.
MasterChef Brasil is a Banijay format, produced by Endemol Shine Brasil for Band, and the new season premieres on 05/17 (Tuesday).
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