According to the platform, the solution, which uses machine learning to optimize strategies, has the potential to make spending more efficient and improve user experience.
YouTube has globally launched a feature that allows brands to set how many times they want the same user to see their ads over the course of a week. According to the platform, the solution, which uses machine learning to optimize strategies, has the potential to make spending more efficient and, at the same time, improve the experience for users, who will no longer be repeatedly impacted by the same content.
The company recently announced that companies could control ad frequency by programmatically purchasing third-party YouTube and CTV through Display and Video 360.
In the statement, YouTube said it used the tool in action with Discovery+ to determine the optimal frequency levels to increase awareness and got twice the return compared to campaigns the streaming platform developed and used similar financial volume.
“This industry-first feature will pave the way for attendance management standards across the industry,” said Cenk Bulbul, YouTube’s director of global marketing.
