According to Notícias da TV, the agreement between the broadcaster and the retailer was closed last week.
Magazine Luiza acquired a sponsorship quota for the broadcasts of the Qatar World Cup games on Globo. The information is from the website Notícias da TV, which stated that the deal would have been closed in the last week.
Itaú, Ambev and Claro are the other sponsors of the world championship.
According to reporter Gabriel Vaquer, the retailer’s exposure will begin in June, when the second stage of Globo’s commercial plan begins.
In 2014, at the World Cup held in Brazil, Magazine Luiza showed its brand in the exhibitions of the tournament, which had Germany as the winner.
PROPMARK contacted Magazine Luiza’s advice, which informed that the company is not taking a position on the matter.
