Zap Racing, interactive action created by Commonwealth//WMcCann, works through chatbot on the platform
Driving and typing on your cell phone are two things that really don’t mix. And in order to shed even more light on the topic of traffic safety, Chevrolet created an action that helps educate drivers in a fun way.
Entitled Zap Racing, the initiative brings a game created in an unprecedented way within WhatsApp, which simulates a car race. To play, the audience uses emojis to dodge obstacles such as holes, pedestrians and vehicles, until reaching the second and final stage.
The game is accessed thanks to a chatbot on WhatsApp, developed especially for the action. Upon receiving the contact message, the user says “hello” and then receives the first instructions to start playing. As the conversation takes place, the game develops in a grid of 9 columns by 12 lines, which are filled with obstacles.
The cart can be changed columns by sending commands via chat; then the server responds with visual feedback of the updated position. When he manages to dodge all obstacles, the player advances a stage. In the last level, he will always crash and lose the game. At this point, an awareness message is displayed and the game ends.
The creation, planning and technological development of the game is the Commonwealth//WMcCann – division of WMcCann for exclusive service to Chevrolet, in partnership with the creative technology company Code and Soul and the telecommunications company Infobip.
Datasheet:
Agency: WMcCann
Client: Chevrolet
Product: Zap Racing
Campaign name: Chevrolet Zap Racing
Time do Client: Hermann Mahnke, Federico Wassermann, Paula Saiani and Stefano Garcia
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Hugo Rodrigues and Mariana Sá
Executive VP and General Manager of WMcCann SP: Vitor Lieff
Creative direction: Eric Sulzer and Fernando Penteado
Creation: Felipe Racca and Leo Razera
COO & CSO: Renata Bokel
Planning Director: Eduardo Cabral
Planning: Tatiana Weiss, Pedro Hypolito, Giovanna Martinez
Content Director: Patricia Colombo
Content: Cirilo Dias, Monikhe Menezes, Larissa Araújo, Wenderson França, Kimberly Dailher and Jennifer Marinho
Business Director: Danilo Ken
Assistance: Joana Campanelli, Stephanie Gasparini, Rebeca Rocha, Raquel Araújo and Juliana Silva
VP of Media: Fábio Urbanas
BI: Deny Watanabe, Felipe Borges, Thiago Tiuzzi, Fábio Oliveira, Camila Oliveira, Paulo Pancheri
Production Director: Camila Naito
Integrated Production: Monica Andrade and Mariana Resende
Technology Director: Marcelo Soares
Innovation Manager: José Grossi
Technology Coordinator: Danubia Fujita
Development: Code and Soul
OmniChannel Communications Platform: Infobip
Public Relations: Kerena Neves and Giulia Camargo
Isobar Agency – Dentsu Company
CEO: Tiago Vargas
CSO: Aloísio Pinto
Planning: Felipe Volpintesta, Caio Delgado
Technology and innovation: Eric Scapim, Lucas Conchetto
Business: Fernanda Marin, Ana Paula Thurler, João Godoy, Rafaela Ferreira
Projects: Moyra Esteves
Media: Flávio Leite, Adriana Druck, Douglas Souza, Amandha Cardoso, Caio Miranda
BI: Vitor Moura and Gabriela Paiva
Client approval: Hermann Mahnke, Bruno Campos, Francisco Batajelo, Andrea Pereira
MRM Agency
Business Director: Renato Girard
Account: Paula Sotto Maior and Davi Raposo
VP de tecnologia MRM Detroit: Steve Banner
TI: Renato Peixoto, Mariana Felipe, Nohemi Ramirez and Jeff Hailer
