The action seeks to show the variety of products on the platform, which will offer items with discounts of up to 60% until June 5th.
Netshoes chose surfer Pedro Scooby and model Cíntia Dicker to star in the Valentine’s Day campaign, which features potential gifts from 19.99 reais. The film, which begins with the now traditional “standstill” of the surfer, was filmed in the Praça Roosevelt area, in São Paulo, and shows the couple enjoying themselves to the funk song “Play aside, make the little heart”.
The action seeks to show the variety of products on the platform, which will offer items with discounts of up to 60% until June 5th. In addition, those who buy sneakers can choose another selected product for only 10 reais, depending on some rules.
“This is a super important seasonal date for us, because clothing and footwear are among the most sought after products as a gift option. We want to strengthen the sporting goods category as an interesting option for Valentine’s Day”, says Gabriele Claudino, branding manager at Netshoes.
In addition to the film, the strategy includes banners and pieces featuring the couple and is centered on social networks such as TikTok, Instagram, Facebook and YouTube, as well as digital media, such as news portals.
