The strategy is signed by Africa and includes several initiatives, including the ambiance of the stores
The premiere of the first part of the new season of the Netflix series Stranger Things is the backdrop used by Vivo to promote Vivo Fibra. The strategy, based on the partnership between the operator and the streaming platform since 2019, has several initiatives, ranging from film, OOH and digital to store ambiance to reinforce the launch this Friday (27).
The film, with the signature “The Upside Down has arrived faster than ever”, features a group of friends watching the series in a house until it is invaded by the Upside Down with the help of the ultra-speed of Vivo Fibra. The creation is from Africa.
The action also communicates a special offer, a package with Vivo Fibra and Netflix for R$129.99 per month.
