The brand proposes the celebration of all relationships, from contacts and colorful friendships to couples who collect different weddings and supporters of polyamory.
June 12 will not just be Valentine’s Day, this is the proposal of the O Boticário brand, which proposes that the date has its representation expanded to “Love Day”, celebrating all relationships, from contatinhos and colorful friendships even the couples who collect different weddings and the supporters of polyamory.
The argument was reinforced in the campaign that began airing this Tuesday (24), created by AlmapBBDO, with the film “Questionamentos”. The video features diverse couples and plays with the use of classic memes to claim that everyone deserves gifts on June 12th. The initiative will gain new chapters, with real content and testimonies on social networks, boosting discussions and active listening about ways to love.
“It’s not just about a campaign, it’s about conversation. Generate increasingly relevant content and conversations so that the public looks at what the brand is doing and sees itself, strengthening this emotional connection with the brand”, says Marcela De Masi Nogueira, branding and communication director at O Boticário.
