The announcement was made in an advertising campaign that shows the businesswoman trying out various products from the brand.
Kim Kardashian has taken on the role of “Chief Flavor Consultant” for Beyond Meat, a plant-based burger and meat brand.
The announcement was made through an ad campaign that shows the businesswoman standing in a kitchen, with cooks bringing several meals for her to try. “I believe so much in Beyond Meat’s mission that I stepped in to help with my greatest asset: my taste,” Kardashian states in the video.
According to The Drum, Kim will also share what her favorite products are through the Beyond Meat newsletter, which will include offers, recipes and exclusive content for subscribers.
The Skins brand owner isn’t the first celebrity to team up with Beyond Mear. Soccer player Romelu Lukaku has also participated in company shares this year.
