The International Committee of the Red Cross (ICRC) has chosen Colony to sign the campaign to acquire new donors, which is broadcast on open and closed TV and digital pieces.
With the motto “For more than 150 years the ICRC together with its donors has chosen to love human life”, the film, called Love, shows images of the ICRC’s humanitarian assistance work and information on how to be a donor.
“The reality that the film brings sensitizes us and shows how important work like the ones the ICRC carries out is. Our idea is to emphasize the feeling of love for others and unity to overcome difficulties”, said Karen Masria, Colony’s Operations Director.
“Brazilians are solidary, introducing the ICRC and inviting them to become donors to the organization is the objective of this partnership with Colony. Donations enable us to bring water, food, shelter and medical care to those suffering in wars. In many places of intense conflict, the ICRC is the only humanitarian organization providing assistance,” said Cristiano Rodrigo Guimarães Pereira, ICRC Manager of Resource Mobilization and Partnerships.
Agency: Colony Social Branding
Creation: Colony Social Branding
Service: Karen Masria
Creative Direction: Ricardo Rimoli
Production: Glauco Kuhnert
Sound producer: Doks Client approval: Cristiano Rodrigo Guimarães Pereira