In development since 2019, the material is understood by the entity as a mechanism to assist in business sustainability
The Brazilian Association of Digital Agents (Abradi) presented a guide this Tuesday (24) in which it deals with the descriptions and values of more than 140 digital communication products in nine areas of activity. Among them, planning, creative conception, video and animation production, content, martech and media.
In development since 2019, the material is understood by the entity as a mechanism that helps in the sustainability of the business, with leveling of prices and bids and competitions more in line with the reality of digital communication.
The guide was formulated with the contribution of the entity’s leaders and, in its pricing phase, it received the collaboration of around 100 associates. The statistical validity of the information was confirmed by the Instituto de Pesquisa Opinion.
Despite being a resource proposed as a tool to guide market relations, access to the document will be exclusive to the entity’s associates. According to the statement, public bodies and contractors interested in the material must make individual requests.
