Executive also spoke about the digital ecosystem of the content, branded content and entertainment hub
CEO of UOL, Paulo Samia was the guest of another edition of Propcast, the PROPMARK podcast. In an interview with journalist Paulo Macedo, the executive spoke about the digital ecosystem, which has over 100 million people visiting its channels per month, in addition to advertisers, investments, branded content, entertainment, elections and UOL’s new positioning.
“We developed a vertical of content dedicated to propositional content, diversity, integration. This vision is supported by the internal vision of bringing different cultures”, he says. “We understand that we need a plural team to have plural content”, he adds.
