The campaign was created by DPZ&T and invites consumers to reflect on the importance of taking good care of clothes so that they last longer
Eletrolux invited Claudia Raia, Hugo Gloss, Jonathan Azevedo, Lilian Pacce, Fluvia Lace3rda, Thai de Melo Bufem and Monica, a character from Monica’s Gang, to star in its new campaign called # RoupaSemDataDeValidade.
The campaign, created by DPZ&T, invites consumers to reflect on the importance of taking good care of clothes so that they last longer, in addition to encouraging the repetition of looks and reinforcing more sustainable consumption habits.
“Through this campaign, we want to help raise awareness and promote dialogue so that people rethink their relationship with care with clothes and consumption habits”, commented Juliane Mussarelli, Marketing Manager for Latin America.
The launch of the line will have actions on TV, digital, in addition to content with influencers. The products are now available on Electrolux’s official e-commerce and on the main retailers in the country.
“The #RoupaSemDataDeValidade movement proves Electrolux’s consistency as a brand engaged with sustainability and with the purpose of inspiring conscious consumption. This time, we summoned a casting committed to conscious fashion to set an example”, said Fabio Mozeli, Executive Creative Director of DPZ&T.
