The program will premiere on the 6th on YouTube and then on television
Under the command of journalist and influencer Mari Palma, ‘PopVerso CNN’ will debut first on YouTube and then on television. This was the logic chosen by the broadcaster for the launch of the attraction led by the journalist, which takes place on June 6 – at 8 pm, on the internet platform, and, at 11:30 pm, on the broadcaster.
The project is born under the seal of CNN Brasil Soft, which will have two pillars: a more intense coverage of the world of pop culture and a different approach to the daily news, another universe of information.
The journalist and influencer is passionate about the pop universe, and the idea is to associate the daily news with trends in the art world, in addition to connecting events to behavioral guidelines and discussions on social networks. Relevant factual topics that do not gain space in hard news will be highlighted in “PopVerso CNN”.
Another differential of the project is that it is already fully digital and integrated to all platforms and networks of CNN Brasil and will have exclusive content, interactive boards with the public’s opinion and explanatory threads about curiosities. Videos with behind-the-scenes coverage of the attraction will also be produced for posts on TikTok, Instagram and live viewing.
