The campaign was created and produced by Aldeiah and will be broadcast in online and offline media.
Bradesco is reinforcing its commitment to customers in the campaign for the company’s new positioning, called “Among us, you come first”.
The campaign, created and produced by Aldeiah, premiered at the break of Jornal Nacional, this Thursday (26), and brings situations experienced by millions of Brazilians, such as the dream of owning a home, retirement, traveling and the search for a future. best.
In the video, the anonymous stories are mixed with those of well-known public figures, such as singer Luan Santana, actress Zezé Motta, digital influencer Paola Antonini and presenters Eliana and Tadeu Schmidt.
“Amidst a time of so many changes in the world, no one is oblivious to the feeling of uncertainty. But this feeling can be overcome when an institution that has been in the lives of Brazilians for almost 80 years, such as Bradesco, puts the specific needs of each client at the center of its business”, said Nathália Garcia, executive superintendent of marketing at Bradesco.
The film has 60”, 30” and 15” versions, as well as 10”, 7” and 5” vignettes, directed by Pedro Becker and soundtrack by Beto Barbosa. The campaign will run on TV, YouTube, Instagram, Facebook and will feature print and OOH ads.
